I know advertising is awful...gets into your head and creates a consumer out of you. But sometimes the writers of ads just have a vision...and they create something beautiful.
My friend showed this one to me this evening. He says the entire thing was filmed in a single take one afternoon in San Francisco. Apparently they parked a truck filled with rubber balls at the top of a hill and opened it up and let them roll.
I think the results are
spectactular
I've taken to watching it on study breaks...kind of soothing.
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in my humble opinion, it's made by the music.. "Heartbeats" as covered by Jose Gonzales, the video for the Knife (i think they made the song originally) is eerily similar to the commercial(youtube.com) and by 'eerily similar' i mean it also has some hills in it.
so those are real balls? i've always wanted to do that! imagine being the production assistant though, big sigh when the boss asks you hunt down every last rubber ball.. sheez.
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